Before we can create a better future, we must first be able to imagine it.
Narrative Ecostems - Systems Change - Grant-Making Strategy - Climate Transitions - Feminist Movement - Social Justice - Just Transitions - IMPACT MEASUREMENT
The Challenge
Does this sound familiar?
01
You're funding individual stories, not narrative change
Communications grants and storytelling projects are delivering outputs, but not the systemic shift your programme is working toward.
02
Narrative strategy feels abstract
Your team believes in the power of narrative, but translating that belief into a clear, fundable strategy - with metrics that mean something - remains elusive.
03
The field moves fast, your strategy does not
Cultural dynamics and political narratives shift quickly. Your portfolio needs the flexibility and depth to strengthen the entire narrative ecosystem, not just individual projects.
HOW I CAN HELP
From recognising the importance of narrative change, to acting on it.
01
Narrative strategy development
I map the dominant narratives and emerging alternatives shaping your issue area, and develop clear strategies aligned with your programme goals, giving your team the clarity to act with confidence.
Strategy
GRANT-MAKING
02
Narrative grant-making design
Move from funding individual projects to building portfolios that strengthen narrative infrastructure, support storytellers and cultural actors, and invest in movements for the long-term.
GRANT-MAKING
03
Narrative impact frameworks
Cultural dynamics and political narratives shift quickly. Your portfolio needs the flexibility and depth to strengthen the entire narrative ecosystem, not just individual projects.
IMPACT
01
Collaborative development
Bespoke support for your non-profit grantees through their strategic planning and challenges. I can help grantees to develop their narrative-building strategies, capture their impact and report back with clarity, enabling you to better evidence the value of your programme.
01
A participatory process
Combining strategic analysis with creative methods - futuring, writing, theatre - to help your team develop narrative fluency, understand the cultural dimension of narrative-building, and grant-make with creativity and confidence.
GRANTEE SUPPORT
Collaborative development
Bespoke support for your non-profit grantees through their strategic planning and challenges. I can help grantees to develop their narrative-building strategies, capture their impact and report back with clarity, enabling you to better evidence the value of your programme.
GRANT-MAKING
Narrative Grant-making Design
Move from funding individual projects to building portfolios that strengthen narrative infrastructure, support storytellers and cultural actors, and invest in movements for the long-term.
Strategy
Narrative Strategy Development
I map the dominant narratives and emerging alternatives shaping your issue area, and develop clear strategies aligned with your programme goals, giving your team the clarity to act with confidence.
impact
Narrative Impact Frameworks
Develop practical, meaningful approaches to understanding, measuring, and learning from narrative impact, so your foundation can demonstrate progress and adapt as the landscape shifts.
HOW I CAN HELP
From recognising the importance of narrative change, to acting on it.
Creative PRactice and futuring
A participatory process
Combining strategic analysis with creative methods - futuring, writing, theatre - to help your team develop narrative fluency, understand the cultural dimension of narrative-building, and grant-make with creativity and confidence.
MY EXPERIENCE
10+
Years leading narrative and communications campaigns strategy across global climate and human rights networks.
€M
Managed multi-million euro philanthropic grant portfolios on just transition narrative-building
∞
Creative background and award-winning creative writer, with a lifelong belief in the power of stories to change the world.
Signature approach
How I can help
Most foundations recognise that narrative matters. Far fewer have a robust strategy to act on it. I will guide you on a participatory process designed to close that gap.
I combine rigorous strategic analysis with creative practice, drawing on techniques from futuring, creative writing, and theatre, to help your team move beyond abstract frameworks and into practical, confident action.
→ Understand the narrative dynamics shaping your issue area
→ Develop narrative strategies aligned with programme goals
→ Design grant portfolios that fund narrative ecosystems
→ Unlock your team's creativity to strengthen grant-making
→ Build frameworks to understand and measure narrative impact
About
Strategy, change-making, and a lifelong love of stories
I bring together three worlds that rarely meet: the rigour of philanthropy, the urgency of advocacy, and the power of creative storytelling.
I spent over a decade as a senior communications campaigner for global climate and human rights networks, designing campaigns that mobilised public support, influenced decision-makers, and shaped policy debates. That work gave me a deep understanding of how narratives move people, shift power, and open up (or close down) political possibilities.
As Senior Programme Manager of the Narratives programme at Laudes Foundation, I led multi-million euro grant-making strategies aimed at embedding solutions-oriented narratives on just transition and climate action. I know what it takes to translate narrative theory into fundable, strategic practice.
Alongside all of this, I am an award-winning creative writer and theatre-maker. My creative practice isn't separate from my strategic work, it's at the heart of it. Stories connect us to what matters. They deepen empathy, spark imagination, and help us see the world - and our role in changing it - with fresh eyes.
CLIMATE ACTION
HUMAN RIGHTS
CREATIVE PRACTICE
JUST TRANSITIONS
FEMINIST MOVEMENTS
FUTURING
Senior Programme Manager, Narratives
Laudes Foundation
Led multi-million euro grant-making strategies embedding solutions-oriented narratives on just transition and climate action.
Senior Communications Campaigner
Global Climate and Human Rights Networks
Over a decade designing campaigns that mobilised public support, influenced decision-makers, and shaped policy debates internationally.
Award-winning Writer & Theatre-Maker
Creative Practice
A creative practice that informs every dimension of the strategic work, bringing emotional depth, narrative craft, and imaginative rigour to philanthropy.
Narrative Strategy Consultant
Independent - Philanthropies & Foundations
Supporting foundations to design narrative strategies and grant-making approaches that contribute to meaningful systems change.
Book your discovery call now
Get in touch to book an exploratory discovery call to see how I can help.
Together we will strengthen your narrative-building strategy, ensure it reaches your target audiences, and is as robust and impactful as possible.
Narratives can change the world.
Invest wisely.
Narrative Strategy Advisor · Climate · Social Justice · Creativity · Philanthropy